Hawke's Bay Tourism

Hawke's Bay Tourism is the official Regional Tourism Organisation (RTO) for the entire Hawke's Bay region, encompassing Central Hawke's Bay District, Hastings District, Napier City and Wairoa District. We are a membership-based organisation that aims to promote and co-ordinate opportunities for economic growth and prosperity for the visitor industry in Hawke's Bay.

Hawke's Bay Tourism wishes to acknowledge Hawke's Bay Regional Council for their ongoing support and funding, and also make special mention of the support and investment from the members of the Hawke's Bay Tourism Industry Association.

Hawke's Bay Tourism

Hawke's Bay Tourism is a small team of dedicated travel marketing specialists.

Our Mission: Get visitors here now, doing more, and coming back.

Our Vision: Tourism is Hawke's Bay is a vibrant and valued contributor to the region's economy.

Our Values: 'Let's get on with it!'

Hamish Saxton

Chief Executive Officer

Ben Hutton

Marketing Manager

Liz Grossman

Partnerships Manager - Tourism Trade & Business Events

Jessica Wauchop

Media & Public Relations Manager

Hilary Nyberg

Events & Membership Coordinator

Lisa Sampson

Accounts & Office Administrator

Rachel Campbell

Food and Wine Project Lead

Molly Nilsson

Marketing Coordinator

Hawke's Bay Tourism Board of Directors

The Hawke's Bay Tourism Board governs the direction of Hawke's Bay Tourism.

The Hawke's Bay Tourism Board consists of:

The Chair of the Hawke's Bay Tourism Industry Association (HBTIA)
A second board member from the HBTIA
A Hawke's Bay Regional Council-appointed representative
A Māori tourism representative
Two other representatives appointed by the HBTIA Board

George Hickton


HBTIA appointed representative

Hamish Prins

HBTIA Representative

Chair of HBTIA & co-owner of Prinsys Tours

Kris Larner

HBTIA Representative

General Manager, Porters Boutique Hotel

Dave Simmons

HBTIA-appointed Representative

Professional tourism advisor and director

Sophie Siers

HBRC Representative

Elected representative for Hawke's Bay Regional Council

Hawke's Bay Industry Association Board (HBTIA)

The Hawke’s Bay Tourism Industry Association Board is made up of eight members of the Tourism Industry.

Hamish Prins


Prinsys Tours

Megan Harris

Deputy Chair

In-House Marketing

Rebecca Tacon

Board Member

Planit Events

Kerren Withington

Board Member

Bay Tours & Charters

Kris Larner

Board Member

Porters Boutique Hotel

Steve Gregory

Board Member

Napier City Council

Katie Silcock

Board Member

Scenic Hotel Te Pania

Kristine Kilpatrick

Board member

Craggy Range

Rubyanne Edwards

Board Member

Wairoa District Council