The purpose of this Hawke’s Bay Visitor Strategy (HBVIS) is to support the growth of the Hawke’s Bay visitor economy in a way that delivers value to local businesses and the community and meets the region’s cultural, environmental, and sustainability goals.

Hawke’s Bay Tourism (HBT) is the official Regional Tourism Organisation (RTO) for the Hawke’s Bay region. Its primary role as a marketing and promotion agency is to generate the demand that will support business investment into products and services. HBT has the lead role in implementing the marketing and promotion aspects of this plan.

View the Hawke's Bay Visitor Strategy here.