A positive impact of the visitor experience and tourism in Hawkes Bay is demonstrated in this latest research project commissioned by HBREDA in tandem with Hawkes Bay Tourism. The report also highlights the importance of strong, coordinated destination marketing. Hawke’s Bay Tourism continues to deliver strong returns, but the review identifies opportunities to strengthen the model – including stable funding, clearer performance measurement, and broader buy-in to a shared regional strategy.

To view the report, please click here